Topical Terminology > Aau (Attitude, Awareness And Usage) Study
1 Definition
AAU (attitude, awareness and usage) study
For AAU (attitude, awareness and usage) study we have a term and definition in Marketing.
Aau (Attitude, Awareness And Usage) Study (Marketing) 
A type of tracking study that monitors changes in consumer attitudes, awareness and usage levels for a product category or specific brand.
See more Marketing Terms ...
Similar
Browse words that start with:
Browse All Terms by First Letter
Term Search
Looking for more topical resources?
> Feeds
> General Reference
> News Video
> Recipes
> Podcasts
> Tags
We currently have 172,616 terms and definitions across 1,105 topics.
This work is licensed under Creative Commons.
Design by NOWdesign
