Topical Terminology > Adi (Area Of Dominant Influence)
ADI (Area of Dominant Influence)
For ADI (Area of Dominant Influence) we have terms and definitions in 2 topics. The topics are Marketing and Non-Profit Marketing.
Adi (Area Of Dominant Influence) (Marketing) 
A television market, as defined by Arbitron, a firm which measures TV audiences. Each ADI is assigned Arbitron's three-digit numeric code.
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Adi (Area Of Dominant Influence) (Non-Profit Marketing)
A region where the population can receive the same, or similar, television and radio station offerings, and may also include other types of media including newspapers or Internet content.
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