Topical Terminology > Activities, Interests, And Opinions (Aio)
1 Definition
Activities, Interests, And Opinions (Aio)
For Activities, Interests, And Opinions (Aio) we have a term and definition in Marketing.
Activities, Interests, And Opinions (Aio) (Marketing) 
A measurable series of psychographic (as opposed to demographic) variables involving the interests and beliefs of users. Note, because psychographics are usually expensive to gather, yet offer a more precise profile of users, demographic variables are usually relied upon.
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