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Topical Terminology > Advertising, Comparative



1 Definition

Advertising, comparative

For Advertising, comparative we have a term and definition in Trademark.



Advertising, Comparative (Trademark)

The use of a competitor's trademarks in advertising. Such use is permitted in the context of comparing a company's own products or services with those of their competitor, as long as the ad creates no confusion as to source or dilution of the competitor's marks.




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