Topical Terminology > Advertising Plan
Advertising Plan
For Advertising Plan we have terms and definitions in 2 topics. The topics are Marketing and Non-Profit Marketing.
Advertising Plan (Marketing) 
An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether the campaign was successful in obtaining those goals.
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Advertising Plan (Non-Profit Marketing)
An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
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