Topical Terminology > Agate Line
Agate Line
For Agate Line we have a term and definition in Advertising.
Agate Line (Advertising) 
A measure of advertising space, 1/14 of an inch in depth by one column in width. Thus there are 14 agate lines to the column inch. At Michael J. Motto Advertising, we precisely measure all of the classified ads we run and pay only for the exact size ad that runs. In this way we take thousands of dollars in linage corrections each month on behalf of our clients.
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