For Awareness we have terms and definitions in 4 topics. The topics are Brain Injury, Marketing, Non-Profit Marketing and Public Speaking.

Insight; understanding.
AXON - the nerve fiber that carries an impulse from the nerve cell to a target, and also carries materials from the nerve terminals back to the nerve cell. When an axon is cut, proteins required for
its regeneration are made available by the nerve cell body. A growth cone forms at the tip of the axon. In the spinal cord, a damaged axon is often prepared to re-grow, and often has available a supply of materials to do so. Scientists believe it is the toxic environment that surrounds the axon, and not the genetic programming of the axon itself, that prevents regeneration.
BALANCE - the ability to use appropriate righting and equilibrium reactions to maintain an upright position. It is usually tested in sitting and standing positions.
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The proportion of people who are familiar with a product, brand name or trademark.
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A measure of the level at which an organization's existence or message is noticed.
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This first stage in the persuasive process includes knowing about a problem, paying attention to it, and understanding how it affects our lives.
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