For Backgrounder we have terms and definitions in 4 topics. The topics are Advocacy, Media Relations, Non-Profit Marketing and Public Relations.

Backgrounder (Advocacy)

A public relations release distributed by an organization to appropriate journalists, typically consisting of an historical overview, a review of the present situation, and a straightforward discussion of the implications of the facts presented.

Backgrounder (Media Relations)

Any briefing or report intended only for the purpose of providing background information to a reporter.

Backgrounder (Non-Profit Marketing)

A public relations release distributed by an organization to appropriate journalists, typically consisting of an historical overview, a review of the present situation, and a straightforward discussion of the implications of the facts presented.

Backgrounder (Public Relations)

An in-depth document that explains a product, service or company in the context of its need, place in the industry and place in history; often supports and explains an accompanying press release

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