For Base Retail Price (MSRP) we have a term and definition in Auto Pricing.

The Manufacturer‘s Suggested Retail Price (MSRP) is the retail price set by the manufacturer and posted on the federally required window sticker often referred to as the Monroney sticker. The Monroney sticker may not be removed by anyone other than the purchaser. Each dealer is free to set the sale price of each vehicle. The Base Retail Price is the MSRP for a vehicle with no additional options included.
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