Topical Terminology > Cease And Desist Letter
Cease and desist letter
For Cease and desist letter we have a term and definition in Trademark.
Cease And Desist Letter (Trademark) 
A letter sent by a trademark owner demanding that another company immediately halt using its trademark. These letters are typically accompanied with a threat of a lawsuit if the alleged infringer does not immediately halt use. Before sending such a letter, it is vital that the initiator be 100% certain their rights in the mark are prior to the alleged infringer's rights. Otherwise, it may be the initiator who must cease use.
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