For Cognitive Dissonance we have terms and definitions in 6 topics. The topics are Advocacy, Brain Injury, Instructional Strategies, Marketing, Marketing, Questionnaire Design and Non-Profit Marketing.

Cognitive Dissonance (Advocacy)

The most widely known of the consistency theories that hold that people prefer to avoid tension or stress-producing situations by maintaining consonance. As a result, individuals tend to avoid paying attention to or retaining information which conflicts with their belief system.

Cognitive Dissonance (Brain Injury)

Individual awareness of inconsistencies in thoughts, feelings, rationale and opinions.
COGNITIVE FUNCTION - an intellectual process by which a person becomes aware of, perceives or understands ideas.

Cognitive Dissonance (Instructional Strategies)

Leon Festinger proposed this model to explain why people change their beliefs when two or more of their beliefs are in conflict with each other.
Cognitive Dissonance
Cognitive Dissonance Theory

Cognitive Dissonance (Marketing)

Dissonance arises after a major purchase (e.g., a car) when alternatives are recommended and/or dislikes emerge with the choice. To eliminate the discomfort of dissonance, the consumer will seek to rationalize the original choice, in other words, find positive advantages and ignore the negative.

Cognitive Dissonance (Marketing, Questionnaire Design)

Changing your perceptions to match your circumstances. E.g. a religious group expected the world to end on a certain day. When it didn't happen, they decided that their faith had saved the world.

Cognitive Dissonance (Non-Profit Marketing)

The most widely known of the consistency theories that hold that people prefer to avoid tension or stress-producing situations by maintaining consonance. As a result, individuals tend to avoid paying attention to or retaining information which conflicts with their belief system.

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