For Corporate Identity we have terms and definitions in 2 topics. The topics are Advertising and Marketing.

Corporate Identity (Advertising)

A company’s name, logo, typeface, colors, slogan, etc., are elements that help comprise its corporate identity. Motto Advertising has produced effective corporate identity packages for many new and long-established organizations.

Corporate Identity (Marketing)

The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on. See also 'corporate reputation'

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