For Courvoisier Presentation we have a term and definition in Animation.

The presentation backgrounds were of many different types, including simple airbrushed settings, elaborate watercolor paintings, paper with polka dots or stars, and wood veneer with shadow effects. The better backgrounds and packaging were hand-done by Disney artists; in the later years, Courvoisier took over and quality slipped. Courvoisier also began laminating trimmed and cut-out cels starting with artwork from Fantasia, then, most notably artwork from Dumbo and Bambi.
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