Topical Terminology > Ctr (Click-through Ratio)

1 Definition

Ctr (Click-through Ratio)

For Ctr (Click-through Ratio) we have a term and definition in Affiliate Programs.

Ctr (Click-through Ratio) (Affiliate Programs)

CTR refers to the number of ad impressions required to persuade a visitor to click on the link referenced by the ad. This action is called a click-through, and is expressed by a percentage.

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