For Demand Aggregators we have a term and definition in E-Business.

Demand Aggregators (E-Business)

A term used to describe operators who 'collect' demand from consumers for a particular item. Priceline.com (airline tickets, hotel rooms, etc.) and Adauction.com (advertising space) are examples. These companies allow consumers to obtain discounts to market prices and allow sellers to sell what might otherwise go unsold and 'see' the latent demand for their goods/services that exists below the established price points.

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