For Direct Mail we have terms and definitions in 11 topics. The topics are Advertising, Business, Direct Mail, Direct Marketing, Fundraising, Government, Health Insurance, Marketing, Media Relations, Non-Profit Marketing and Public Relations.

Direct Mail (Advertising)

A marketing effort conducted exclusively by mail.

Direct Mail (Business)

Marketing goods or services directly to the consumer through the mall. Direct mail is one tool that can be used as part of a marketing strategy. The use of direct mail is often administered by third-party companies that own databases containing not only names and addresses, but also social, economic, and lifestyle information. It is sometimes seen as an invasion of personal privacy, and there is some public resentment of this form of advertising. This is particularly true of e-mailed direct mail, known derogatively as SPAM.

Direct Mail (Direct Mail)

Using the US Postal Service to deliver your message. Can be used for consumer and for business-to-business offers.

Direct Mail (Direct Marketing)

Using the US Postal Service to deliver your message. Can be used for consumer and for business-to-business offers.

Direct Mail (Fundraising)

Solicitation of gifts or volunteer services and distribution of information pieces by mass mailing. See also:Acquisition Mailing, Direct-Mail Fund Raising, Mail Campaign

Direct Mail (Government)

Mailings by candidates or interest groups targeted at individuals likely to give them money or to join their campaign.

Direct Mail (Health Insurance)

An advertising medium, usually in print form, that uses a mail service to distribute an organization's sales offers or advertising messages.

Direct Mail (Marketing)

Delivery of an advertising or promotional message to customers or potential customers by mail.

Direct Mail (Media Relations)

The use of letters or personalized advertising, targeted to carefully selected lists of people, in order to promote a specific product, idea, or service.

Direct Mail (Non-Profit Marketing)

Marketing communications delivered directly to a prospective purchaser via the U.S. Postal Service or a private delivery company.

Direct Mail (Public Relations)

Communication sent by post or e-mail to a targeted audience

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