For Doorway Page we have terms and definitions in 2 topics. The topics are Affiliate Programs and Search Engine Optimization.

Doorway Page (Affiliate Programs)

A doorway page is a web page made specifically to rank well in search engines for particular keywords. It serves as an entry point for visitors to pass through to get to the main content.

Doorway Page (Search Engine Optimization)

Also called a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

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