For Drive Time we have terms and definitions in 3 topics. The topics are Advertising, Health Insurance and Marketing.

Drive Time (Advertising)

The hours when the most commuters are in their cars. During "drive time," radio advertising costs more because of increased listenership.

Drive Time (Health Insurance)

The length of time that members must drive to reach a primary care provider, which is typically set at a maximum of 15 minutes for urban areas and up to 30 minutes for rural areas.

Drive Time (Marketing)

The peak periods for radio listenership. Drive time is normally between 6-10 a.m. and 3-7 p.m., when people are driving to and from work.

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