Topical Terminology  

       

Topical Terminology > Dummy



14 Definitions

Dummy

For Dummy we have terms and definitions in 14 topics. The topics are Advertising, Books, Bowling, Bridge, Direct Marketing, Illustration, Import Cars, International Economics, Marketing, Newspaper Design, Paper, Publishing, Rugby and Soccer.



Dummy (Advertising)

A rough layout of assembled work for a brochure or other printed piece.


Dummy (Books)

A mock-up of a book used by salesmen in the late 19th and early 20th century to show prospective buyers what the book would look like. It usually had a title page, 10 or 20 pages of text, and then blank pages to fill out the rest of the binding.


See more Books Terms ...

Dummy (Bowling)

Score allowed for an absent member, usually the average minus ten or a set score (for example, 140 for men and 120 for women); considered a penalty. (blind)


See more Bowling Terms ...

Dummy (Bridge)

Declarer's partner. Dummy does not participate in the play. After the bidding is completed and the opening lead is made, dummy places his cards face-up on the table, sorted into suits, and they are played by declarer.


See more Bridge Terms ...

Dummy (Direct Marketing)

1. Name inserted deliberately into a list to verify how the list is being used. 2. A pre- production printed mock-up showing how the final article is likely to look and read.


Dummy (Illustration)

A preliminary handmade version of the book by an illustrator, roughly showing a layout of the finished art and accompanying text.


Dummy (Import Cars)

A mannequin, such as used in crash tests.


Dummy (International Economics)

In a regression analysis, a dummy (or dummy variable) is used to capture an explanatory variable that is either on (with a value of one) or off (zero). For example, in a gravity equation, the coefficient on a common-language dummy would measure the effect on trade flow between two countries of their sharing a common language.


Dummy (Marketing)

Preliminary layout for an ad, or other print material.


Dummy (Newspaper Design)

A small, detailed page diagram showing where all elements go.


Dummy (Paper)

Page or set of pages assembled in the exact position, form and style desired for the finished piece of printed work. Used as a model or sample for the printer.


See more Paper Terms ...

Dummy (Publishing)

Mockup of a final publication.


Dummy (Rugby)

A fake pass.


See more Rugby Terms ...

Dummy (Soccer)

A player pretending to be about to receive the ball, but instead allowing the ball to travel past and to the feet of a teammate, in order to deceive the opponent.


See more Soccer Terms ...



Similar

Browse words that start with:




Browse All Terms by First Letter

Term Search



Powered by Odin Assemble 2.5a