For Focus Group we have terms and definitions in 6 topics. The topics are Advertising, Marketing, Non-Profit Accountability, Non-Profit Marketing, Qualitative Research Terms and Usability.

Focus Group (Advertising)

A group of potential consumers used in a market research effort, which is usually designed to determine the likely effectiveness of a product or advertising strategy.

Focus Group (Marketing)

A qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator. (The December issue of Quirk's Marketing Research Review is devoted to focus groups and qualitative research including a directory of facilities and services offered.)

Focus Group (Non-Profit Accountability)

A method of collecting information for the evaluation process. This method typically involves a group of 7 to 10 people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions. See also:Focus Group Discussion

Focus Group (Non-Profit Marketing)

A method of collecting information for the evaluation process. This method typically involves a group of 7 to 10 people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions. See also:Focus Group Discussion

Focus Group (Qualitative Research Terms)

A common type of group discussion, in which a moderator encourages a small group of people (usually 8 to 10) to gradually focus on a topic.

Focus Group (Usability)

A gathering of representative users of a system in a single room with a moderator who leads a discussion about the system. It is often thought that having multiple users discussing a system together will generate more useful information than merely speaking to users individually.

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