Topical Terminology  

       

Topical Terminology > Intelligent Agents



2 Definitions

Intelligent Agents

For Intelligent Agents we have terms and definitions in 2 topics. The topics are Interactive Marketing and Interactive Services Marketing.



Intelligent Agents (Interactive Marketing)

Software tools which help the user find information of specific interest to him/her. The user’s profile is continually refined and improved based on the user's acceptance or rejection of recommendations over time.


Intelligent Agents (Interactive Services Marketing)

Software agents that enable the service customer to perform tasks hitherto performed by service representatives.




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