For KAP surveys we have a term and definition in Marketing, Questionnaire Design.

Kap Surveys (Marketing, Questionnaire Design)

KAP means "knowledge, attitudes, and practice". Sometimes it's extended to KAPB, adding "beliefs" at the end. Sometimes it's called KAB, with the final B standing for behaviour. This usually refers to surveys in the area of social marketing. A series of questions covers people's awareness about a issue (usually related to health), their attitudes to it, and their behaviour.

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