Topical Terminology > Macro Environment
Macro Environment
For Macro Environment we have terms and definitions in 2 topics. The topics are Marketing and Supply Chain.
Macro Environment (Marketing) 
The external factors which affect a company?s planning and performance, and are beyond its control: for example, socio-economic, legal and technological change. Compare 'micro environment'
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Macro Environment (Supply Chain)
The environment external to a business, including technological, economic, natural, and regulatory forces that marketing efforts cannot control.
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