For Market Research we have terms and definitions in 8 topics. The topics are Advertising, Business, Finance, Fundraising, Grantmaking, Marketing, Non-Profit Marketing and Usability.

Market Research (Advertising)

A study of consumer groups and business competition used to define a projected market.

Market Research (Business)

The gathering of information by a business about the preferences, purchasing powers, esp. of consumers, especially before putting a product or service on the market.

Market Research (Finance)

A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.

Market Research (Fundraising)

The collection, collation and analysis of data relating to the size, nature and scope of the market. The process of gathering, recording, and analyzing information pertaining to the marketing of goods and services. See also:Attitude Surveys

Market Research (Grantmaking)

The collection, collation and analysis of data relating to the size, nature and scope of the market. The process of gathering, recording, and analyzing information pertaining to the marketing of goods and services. See also:Attitude Surveys

Market Research (Marketing)

The systematic gathering, recording and analyzing of data with respect to a particular market, where market refers to a specific user group in a specific geographic area.

Market Research (Non-Profit Marketing)

The collection, collation and analysis of data relating to the size, nature and scope of the market. The process of gathering, recording, and analyzing information pertaining to the marketing of goods and services. See also:Attitude Surveys

Market Research (Usability)

Research used to help define and understand the end user for any technical or non-technical product. Market research and usability are two sides of the same coin. Both look at the relationship between the product and the users and involve similar research methodologies. However, usability has a greater focus on the product, while market research has a greater focus on the user base.

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