For Media Monitoring we have terms and definitions in 2 topics. The topics are Advocacy and Non-Profit Marketing.

A task by which individuals and organizations pay close and critical attention to how their issues are being reported by various news sources in an effort to more effectively target those news sources. Media monitoring requires the individual or organization to develop a critical eye as a news consumer.
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A task by which individuals and organizations pay close and critical attention to how their issues are being reported by various news sources in an effort to more effectively target those news sources. Media monitoring requires the individual or organization to develop a critical eye as a news consumer.
See more Non-Profit Marketing Terms ...
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