Topical Terminology > Media Planner
1 Definition
Media Planner
For Media Planner we have a term and definition in Advertising.
Media Planner (Advertising) 
An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use. Important factors in media planning include: the campaign; the budget, size and character of the market profile; and the positioning opportunities in the media.
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