Topical Terminology > Merchant
Merchant
For Merchant we have terms and definitions in 2 topics. The topics are Affiliate Programs and Shipping.
Merchant (Affiliate Programs) 
The merchant is the company who offers a product or service to the online shopper, and pays the affiliate a commission if the sale is generated through a link placed on the affiliates site. The merchant is also responsible for processing the order and shipping it, and for customer service.
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Merchant (Shipping)
Term often used in liner bills of lading to describe the shipper, receiver or consignee, bill of lading holder or the agent of any of these.
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