For Narrowcasting we have terms and definitions in 3 topics. The topics are Advocacy, Marketing and Non-Profit Marketing.

Narrowcasting (Advocacy)

Involves directing messages to a more highly differentiated and narrowly defined marketing niche. This occurs through very selective buying in mass media and increased use of specialized or targeted media. Narrowcasting is synonymous with direct marketing (DM) and specialty advertising.

Narrowcasting (Marketing)

Used to describe local, special-interest programming which is designed for small, select audiences.

Narrowcasting (Non-Profit Marketing)

Involves directing messages to a more highly differentiated and narrowly defined marketing niche. This occurs through very selective buying in mass media and increased use of specialized or targeted media. Narrowcasting is synonymous with direct marketing (DM) and specialty advertising.

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