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Topical Terminology > Opt-out



6 Definitions

Opt-out

For Opt-out we have terms and definitions in 6 topics. The topics are Affiliate Programs, Direct Marketing, Identity Theft, Interactive Marketing, Internet and Spam.



Opt-out (Affiliate Programs)

Unlike an opt-in relationship, an opt-out arrangement can add your email address to a mailing list without your permission. You need to ask to be removed from the list to stop the email. This type of arrangement very closely resembles spam.


Opt-out (Direct Marketing)

The option that allows the recipient to be removed from receiving future e-mails from the sender.


Opt-out (Identity Theft)

When you opt-out, you notify a financial institution, insurance company, CRA, or any other company that sells your personal information, that you don’t want your information shared. This is your right, and it protects you from unwanted junk mail and phone calls, not to mention identity theft.


Opt-out (Interactive Marketing)

When a company states that it plans to market its products and services to an individual unless the individual asks to be removed from the company's mailing list.


Opt-out (Internet)

A policy under which the user's permission is implied unless the user explicitly requests that his/her information not be collected, used and/or shared when such use or disclosure to third parties is unrelated to the purpose for which the information was collected. (See also "opt-in")


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Opt-out (Spam)

The process of declining to receive email from a business source or unsubscribing if the recipient is already on a mailing list.


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