Topical Terminology > Pay-per-click
Pay-per-click
For Pay-per-click we have terms and definitions in 3 topics. The topics are Affiliate Programs, Interactive Marketing and Non-Profit Marketing.
Pay-per-click (Affiliate Programs) 
A pay-per-click program is one in which an affiliate receives a commission for each click on a banner that takes them to a merchants site.
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Pay-per-click (Interactive Marketing)
An advertising pricing model in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or e-mail message.
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Pay-per-click (Non-Profit Marketing)
An advertising technique used on websites, especially search engines, where the advertiser is charged a small amount each time a site visitor clicks on their advertisement. See also:Cost-per-Action, Cost-per-Click
See more Non-Profit Marketing Terms ...
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