Topical Terminology > Pay-per-lead
Pay-per-lead
For Pay-per-lead we have terms and definitions in 2 topics. The topics are Affiliate Programs and Interactive Marketing.
Pay-per-lead (Affiliate Programs) 
In a pay-per-lead program, an affiliate receives a commission for each lead they generate for a merchants site, including completed surveys, downloaded software demos, and free trials.
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Pay-per-lead (Interactive Marketing)
An advertising pricing model in which advertisers pay for each "sales lead" generated. For example, an advertiser might pay for every visitor that clicked on an ad or site and successfully completed a form. See CPL.
See more Interactive Marketing Terms ...
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