For Press Kit we have terms and definitions in 5 topics. The topics are Advertising, Entertainment Industry, Non-Profit Marketing, Public Relations and Tradeshow, Exhibitor.

Press Kit (Advertising)

A collection of editorial and promotional materials distributed to the media about a person, product, or company. Journalists use these materials to learn about the subject. Michael J. Motto Public Relations has found that a concise, well-written press kit is an invaluable aid in generating print media publicity. Increasingly, audio and videotaped press kits are used to solicit radio and TV journalists’ attention.

Press Kit (Entertainment Industry)

A presentation including newspaper clippings, review of movie, television, musical and theater productions, a biography, headshot and resume given to the media and interested industry professionals. Also called a press package.

Press Kit (Non-Profit Marketing)

A collection of an organization's informational collateral materials along with its recent press materials and the media release detailing an event, usually given to reporters at the event itself, at a press conference, or sent to the reporter at his/her request. The press kit gives the reporter sufficient background information on the organization and the event. See also:Media Kit

Press Kit (Public Relations)

Several press deliverables combined in one package (usually a folder)

Press Kit (Tradeshow, Exhibitor)

A package of materials put together for the media. Usually a folder containing press releases, product announcements, and other materials.

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