For Publicity we have terms and definitions in 3 topics. The topics are Advertising, Non-Profit Marketing and Public Relations.

The dissemination of promotional material to draw interest or generate sales.
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Communications regarding an organization, product, service, or idea that is not directly paid for or run under identified sponsorship.
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Furthering your organization's or client's interest through target-media coverage of strategic messages and events. A good publicist knows how to work the angles for free media coverage.
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