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Topical Terminology > Qualitative



2 Definitions

Qualitative

For Qualitative we have terms and definitions in 2 topics. The topics are International Economics and Marketing.



Qualitative (International Economics)

1. Referring only to the characteristics of something being described, rather than exact numerical measurement.
2. Indicative only of relative sizes or magnitudes, rather than their numerical values. A qualitative comparison would say whether one thing is larger, smaller, or equal to another, without specifying the size of any difference. As opposed to quantitative.


Qualitative (Marketing)

Research data not subject to quantification or quantitative analysis; characterized by the absence of empirical measurements and an interest in subjective evaluation. Qualitative methodologies include focus groups, mini-groups, one on-ones and open ended-questions.




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