For REACH we have terms and definitions in 13 topics. The topics are Accounting, Chlorine, Education Acronyms, Fish, Hunting, Interactive Marketing, Logging, Marketing, Media Research, Nautical, Newspaper, Physical Geography and Sailing.

REACH (Accounting)

in advertisingis the total number of people within a target market that will be reached through an advertising campaign.

REACH (Chlorine)

Registration, Evaluation and Authorisation of Chemicals: the EU chemicals policy. It is expected to require companies that manufacture or import more than one tonne of a chemical per year to register it in a central database managed by the EU chemicals Agency. The policy is described in the EU White Paper “Strategy for a future Chemicals Policy”. More information

REACH (Education Acronyms)

Record of Achievement

REACH (Fish)

A section of stream between two defined points.

REACH (Hunting)

(1) An arm of the ocean extending into the land. (2) A straight section of restricted waterway of considerable extent; may be similar to a narrows, except much longer in extent.

REACH (Interactive Marketing)

1) unique users that visited the site over the course of the reporting period, expressed as a percent of the universe for the demographic category; also called unduplicated audience; 2) the total number of unique users who will be served a given ad.

REACH (Logging)

A steel tube or wood timber or pole connected to the truck and inserted through a tunnel on the trailer. It steers the trailer when loaded and pulls the trailer when empty.

REACH (Marketing)

The number of people or households exposed to a particular advertising media or media schedule during a specified time.

REACH (Media Research)

An audience research term. The number (or percentage) of different people (or households) who see a TV commercial, hear a radio program (etc.) in a defined time period. For example, if a radio station has a weekly reach of 15% of people, that means 15 people in every 100 in the population of the area heard that station at least once in a week. Reach is the same as cumulative audience, but less of a mouthful. 3-plus reach means the number of people who have seen/heard a message 3 or more times. See also incidence.

REACH (Nautical)

A point of sail from about 60° to about 160° off the wind. Reaching consists of "close reaching" (about 60° to 80°), "beam reaching" (about 90°) and "broad reaching" (about 120° to 160°)

REACH (Newspaper)

The number of different persons exposed to a specific media vehicle or schedule at least once. Usually measured over a specific period of time.

REACH (Physical Geography)

An expanse of a stream channel.

REACH (Sailing)

Any point of sailing between close- hauled and running.

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