Topical Terminology > Reach And Frequency
Reach and Frequency
For Reach and Frequency we have a term and definition in Newspaper.
Reach And Frequency (Newspaper) 
Reach and frequency refers to that form of analysis which, for a given advertising schedule, calculates the number (percentage) of different people reached at least once by that schedule (ie Reach), the total number of impacts made by that schedule (ie Impressions), and the average frequency with which the net audience was exposed to the advertising message of that schedule (ie Average Frequency). Please click here to view a chart, which illustrates how to interpret Reach and Frequency Output
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