Topical Terminology > Readership
Readership
For Readership we have terms and definitions in 3 topics. The topics are Media Research, Newspaper and Non-Profit Marketing.
Readership (Media Research) 
The number of readers of a newspaper, magazine, etc. Circulation is calculated by the number of copies sold, but readership can only be assessed by a survey.
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Readership (Newspaper)
Readership as a general term refers to the number of people reading a particular publication. This includes both the individual that purchased the publication and the persons other than the purchaser who have read the publication.
See more Newspaper Terms ...
Readership (Non-Profit Marketing)
The total number of readers of a publication.
See more Non-Profit Marketing Terms ...
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