Topical Terminology > Repertory Grid Method (Rgm)
1 Definition
Repertory Grid Method (RGM)
For Repertory Grid Method (RGM) we have a term and definition in Marketing.
Repertory Grid Method (Rgm) (Marketing) 
A technique for representing the attitudes and perceptions of individuals; also called Personal Construct Technique. The technique can be useful in developing market research (and other) questionnaires. Also known as 'Kelly Grids'
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