For Repositioning we have terms and definitions in 3 topics. The topics are Cruises, Non-Profit Marketing and Public Relations.

Repositioning (Cruises)

Typically, when a vessel moves from one seasonal cruise area to another i.e. from Alaska in the summer to the Caribbean in the winter. The movement (or segments of the movement) from, say, Vancouver to Ft. Lauderdale may be termed a "repositioning cruise."

Repositioning (Non-Profit Marketing)

Changing the placement of an organization, its products or services in a market category or in relation to its competition.

Repositioning (Public Relations)

Changing the placement of a company, its products or services in a market category or in relation to its competition

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