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Topical Terminology > Splash Page



6 Definitions

Splash Page

For Splash Page we have terms and definitions in 6 topics. The topics are Comic Book, Comic Books, Interactive Marketing, Non-Profit Marketing, Search Engine Optimization and Technology.



Splash Page (Comic Book)

The first page of the story, with a large introductory illustration.


Splash Page (Comic Books)

A splash panel.that takes up the entire page. See "Splash Panel."


Splash Page (Interactive Marketing)

A preliminary page that precedes the user-requested page of a Web site that usually promotes a particular site feature or provides advertising. A splash page is timed to move on to the requested page after a short period of time or a click. Also known as an interstitial. Splash pages are not considered qualified page impressions under current industry guidelines, but they are considered qualified ad impressions.


Splash Page (Non-Profit Marketing)

On some Web sites, the "Welcome" page - the first page that comes up when the site is accessed. The splash page usually consists of graphics and/or Flash animation, and contains one command: Click here to enter. The splash page is generally regarded as bad design since 50% of users leave a site after the first click.


Splash Page (Search Engine Optimization)

Similar to a gateway page but provides an initial display which must be viewed before a visitor reaches the main page. This usually acts as a kind of "opening title" sequence, and can be extremely annoying.


Splash Page (Technology)

On some Web sites, the "Welcome" page - the first page that comes up when the site is accessed. The splash page usually consists of graphics and/or Flash animation, and contains one command: Click here to enter. The splash page is generally regarded as bad design since 50% of users leave a site after the first click.




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