Topical Terminology > Standard Advertising Unit (S.a.u.)
1 Definition
Standard Advertising Unit (s.a.u.)
For Standard Advertising Unit (s.a.u.) we have a term and definition in Advertising.
Standard Advertising Unit (S.a.u.) (Advertising) 
System of standard dimensions for print display advertising based on six columns, each 2 1/16 inches wide, with a 1/8 inch "gutter" between columns. Because nearly all broadsheet newspapers are now in SAU in their display pages, a single ad may be used in many places without resizing.
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