For Target Audience we have terms and definitions in 10 topics. The topics are Advertising, Interactive Marketing, Marketing, Media Relations, Media Research, Newspaper, Non-Profit Accountability, Non-Profit Marketing, Public Relations and Public Speaking.

Target Audience (Advertising)

The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status. The target audience might be as wide as "adults aged 35-54," or as narrow as "female high school prom-goers in Wabash, Indiana." Effective ads are created and placed in media with the target audience clearly in mind.

Target Audience (Interactive Marketing)

The intended audience for an ad, usually defined in terms of specific demographics (age, sex, income, etc.) product purchase behavior, product usage or media usage.

Target Audience (Marketing)

The population segment (demo­graphic group) identified as the most appropriate audience for a particular advertising campaign. That is, the audience the advertiser would most like to reach with a message, the brand, product or service offered.

Target Audience (Media Relations)

Selected group of people who share similar needs or demographic characteristics, such as income, age, sex, occupation, or education and best represent the most likely potential recipients of an organization's message.

Target Audience (Media Research)

The type of people aimed at by a broadcaster, publisher, or advertiser. E.g. an ad for retirement villages might have a target audience of people aged 65 and over who live in their own homes.

Target Audience (Newspaper)

Is the term usually used to describe groups in the community selected as being the most appropriate (eg; primary purchasers, users or influencers) for a particular advertising campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of both.

Target Audience (Non-Profit Accountability)

The individual, organization, company, or population type a communication, program or event is intended for. See also:Demographics, Reporting Results

Target Audience (Non-Profit Marketing)

The individual, organization, company, or population type a communication, program or event is intended for. See also:Demographics, Reporting Results

Target Audience (Public Relations)

The key groups or individuals that a company most wants to receive its public relations messages

Target Audience (Public Speaking)

The portion of the whole audience that the speaker most wants to persuade.

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