For Target Market we have terms and definitions in 4 topics. The topics are Advertising, Business, Entertainment Law and Marketing.

Target Market (Advertising)

Target audience.

Target Market (Business)

A group or subgroup within a larger market that fit the market characteristics of your customers.

Target Market (Entertainment Law)

The defined audience segment a distributor seeks to reach with its advertising and promotion campaign, such as teens, women over 30, yuppies, etc.

Target Market (Marketing)

The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives. Or for the library, a target market might be within the market area served, children 5-8 years old, for summer reading programs, to increase juvenile use and registration.

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