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Topical Terminology > Thematic News Frames



2 Definitions

Thematic News Frames

For Thematic News Frames we have terms and definitions in 2 topics. The topics are Advocacy and Non-Profit Marketing.



Thematic News Frames (Advocacy)

These account for 20 percent of television news reporting. Thematic frames place public issues in a broader context by focusing on general conditions or outcomes. The type of news frame, whether episodic or thematic, has a profound effect on the way in which individuals receiving the frame assign responsibility to the individuals inside the frame.


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Thematic News Frames (Non-Profit Marketing)

These account for 20 percent of television news reporting. Thematic frames place public issues in a broader context by focusing on general conditions or outcomes. The type of news frame, whether episodic or thematic, has a profound effect on the way in which individuals receiving the frame assign responsibility to the individuals inside the frame.




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