For Trade Name we have terms and definitions in 3 topics. The topics are Accounting, Advertising and Trademark.

Trade Name (Accounting)

is a distinctive name used to identify a product or company and build recognition. Many corporations; e.g. Coca ColaFordIBMetc.; aggressively protect their trade names within the market.

Trade Name (Advertising)

The name used by a company to describe and distinguish its brand of a generic product. Kleenex is a trade name for a brand of tissue; Xerox, a single brand of copier.

Trade Name (Trademark)

Also known as an assumed name or corporate name, it is the name under which a company conducts its business. Whereas a trade name identifies the business itself, trademarks identify goods or services. A trade name can also serve as a trademark if it meets the requirements of a trademark. If so, the trade name also merits protection under state and federal trademark and dilution laws. However, a trade name has no exclusive trademark rights unless it is used as a trademark. This is so, even if the name is registered with the appropriate state body regulating business names, usually the Secretary of State.

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