Topical Terminology > Ultimate Attribution Error (Uae)
Ultimate Attribution Error (UAE)
For Ultimate Attribution Error (UAE) we have a term and definition in Marketing, Questionnaire Design.
Ultimate Attribution Error (Uae) (Marketing, Questionnaire Design) 
An extension of the Fundamental Attribution Error: that assumptions about one person's perceived habitual behaviour become applied to a whole group of people, often related to some visible or well-known characteristics of that group. A black-skinned man stole your wallet - so now you believe all non-white people are robbers: that's an example of the UAE. Much the same as essentialism.
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