For Unit of analysis we have terms and definitions in 2 topics. The topics are Computing and Social Science and Marketing.

Unit Of Analysis (Computing and Social Science)

The basic observable entity being analyzed by a study and for which data are collected in the form of variables . Although a unit of analysis is sometimes referred to as the case or "observation," these are not always synonymous. For instance, in public opinion polls, the unit of analysis is usually a single person and the answers to the survey questions by one person constitute a "case." In a census, however, a "case" could be considered the household because all the data for one household is collected on one survey instrument; the household "case" may contain different variables for the different units of analysis: a physical housing structure, a family within the structure, a person within the family. Contrast with Unit of observation.

Unit Of Analysis (Marketing)

The basic element on which the experiment or study is conducted or from which data are collected. Also known as the respondent, participant, unit, subject or experimental unit.

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