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Topical Terminology > Web Bugs



1 Definition

Web Bugs

For Web Bugs we have a term and definition in Direct Marketing.



Web Bugs (Direct Marketing)

Software that can be introduced into an e-mail and transmit a Web-log entry and associated cookie when the e-mail is opened. This enables tracking of the e-mail. Cookie-filtering software does not stop Web bugs from tracking the recipient’s online activity.




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