For Zone of natural expansion we have a term and definition in Trademark.

Zone Of Natural Expansion (Trademark)

An exception to the rule that one acquires rights in a trademark by using it, or by obtaining nationwide priority by virtue of a federal trademark registration. The exception is invoked when a company is already using their trademark in one area, and can demonstrate that it planned to expand its operations, and therefore its use of the mark, into the claimed area.

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